PRODUCT STORY
PUMA x FIRST MILE isn’t just about turning plastic to product. It is a people-focused network that strengthens microeconomies in Taiwan, Haiti and Honduras, by collecting plastic bottles to create sustainable jobs and reduce environmental waste. Each bottle is sorted, cleaned, shredded, and turned into yarn that makes products with purpose. Empowered people, cleaner planet—from the FIRST MILE forward.
Shatter expectations in our LQDCELL Shatter TR FM. Designed with the need to be bold in mind, this shoe features an unforgettable silhouette equipped with LQDCELL technology for stable cushioning, as well as a minimalist design for the fashion-forward athlete in us all.
